Mike had been running his small electrical services business, "Lone Star Sparks," in Austin, Texas for nearly a decade. While his loyal customer base loved his honest pricing and top-notch service, things had slowed down drastically over the last year. His competitors were showing up everywhere online – Google Maps, top search results, and even on Facebook ads. Meanwhile, Mike's phone wasn't ringing like it used to.
He didn’t know it yet, but what he needed was a strong dose of Google Maps SEO for electricians. Like many tradespeople across the U.S., Mike was excellent at his craft but unfamiliar with the power of Electrician Local SEO Marketing.
Did you know that 75% of U.S. consumers who conduct a local search on their phone visit a store within 24 hours? And 28% of those searches result in a purchase? That’s the power of visibility on Google Maps.
For electricians, appearing in the coveted "Local 3-Pack" – those top three business listings that show up on Google Maps – can be the difference between growing your business or going unnoticed.
Electrician Local SEO Marketing helps ensure your business is optimized for these types of local searches, putting you in front of homeowners, contractors, and businesses looking for electrical help.
To break it down simply:
Your Google Business Profile (formerly Google My Business) is your storefront on the internet.
Steps to optimize it: